ECE Colloquium - October 16, 2013
Dr. William Pence, WebMD
CoRE Building Lecture Hall
Title: WebMD Mobile: Overview of WebMD Mobile Services and Opportunities for Users and Advertisers
WebMD is the world's largest mobile health information provider, with more than 24M monthly unique users on their consumer mobile web site alone. WebMD has also introduced a compelling line of mobile apps for consumer and health care providers, and more recently has started to introduce features that allow physicians and consumers to connect, for users to create more personalized experiences, and for new forms of data to be captured and leveraged.
In this talk I will provide an overview of WebMD's scale and lines of business, describe new ways that WebMD is leveraging data to create more personalized user experiences and enable novel advertising and sponsorship messages, and new apps that enable a future world of connected wearable devices and digital connections between consumers and their health care providers and medical data.
Executive Vice President, Chief Operating Officer and Chief Technology Officer William Pence has served as Executive Vice President and Chief Technology Officer of WebMD since November 2007 and has also served Chief Operating Officer of WebMD since May 2012. Before joining WebMD, Mr. Pence had served as Chief Technology Officer and Senior Vice President at Napster since 2003. From 2000 to 2003, Mr. Pence was the Chief Technology Officer for Universal Music Group's online initiatives and for the pressplay joint venture with Sony. That joint venture later served as the basis for the relaunched Napster service. Previously, Mr. Pence spent more than a decade at IBM, where he held various technology management positions in research as well as in the software division, focused on guiding research and development and commercializing technology for IBM product divisions. Mr. Pence received a Bachelor of Science in Physics from the University of Virginia, and a Ph.D. in Electrical Engineering from Cornell University.